KHL Talismania — Mascot Championship

CharactersSpecial ProjectKey Visuals2023–2025

Context

Talismania is the KHL’s mascot championship. For the 2023/24 season it ran as a Telegram-bot special: fans voted for the mascot of the year and assembled their own supporter cards. I restyled all 23 team mascots in an anime direction and designed the world around the vote — posts, banners, the bot’s card mechanic, a sticker pack, merch, and the finale graphics that ran on the screens of Moscow’s Central Children’s Store.

My role

Mascot stylisation (23 characters), card-builder mechanic, sticker pack, merch and campaign key visuals — plus the 2024/25 season that followed.

Key decisions

Pushed every mascot into one anime style without losing each team’s identity — 23 characters, one universe.
Turned the vote into play: pick a character, a background, a sticker — and the card is yours. The mechanic is rebuilt live on this page.
Carried one system from a chat bot all the way to physical screens and merch.

Talismania roster key visual — 23 mascots and Krut the yeti — 23 mascots, one yeti, and a season-long vote.

Krut the yeti — host of the Talismania academy — Krut — the yeti who runs the academy.

The bot mechanic, live: build your own card — and take it with you.

Bot announcement and character-selection posts — How the bot spoke: pick a character, a background, a sticker.

Sticker: davai-davai — The sticker pack — go on, poke them.

Sticker — The sticker pack — go on, poke them.

Talismania merch — gift box, pucks and scarf — The prize: a box, pucks and a scarf for the winners.

Talismania finale banners on screens in the Central Children’s Store, Moscow — Started as a Telegram bot — ended up on the walls of Moscow’s biggest kids’ store.

Season 2024/25 trophy key visual — Season 2024/25 — the franchise continues.