Velkopopovický Kozel — Bez Alkoholu

Kozel Bez Alkoholu — the alcohol-free line of a Czech beer brand with a long history. To carry that heritage to a younger digital audience, the campaign sent the brand hero — Olda the goat — travelling through time and space with his barrels of alcohol-free beer, treating everyone he met along the way. It ran as a full digital media mix: key visuals, short-form stories, an animated ballad, memes and interactive banners. Late 2024, when generative AI was still finding its feet in commercial work.

Led the visual production of the campaign end to end, with feedback from the art director — key visuals, AI-directed imagery, animation and the interactive banner formats.

• One idea holds the whole campaign: a goat moving through history — from cave paintings and Ancient Egypt to Van Gogh’s brushstrokes and outer space.
• Used AI as a production engine to build original stories across wildly different art-historical styles, while keeping the brand hero recognisable in every one of them.
• Built HTML banners that swap the image when you physically shake your phone — the audience performs the idea instead of just watching it.
• Matched format to audience: short texts, a proper animated ballad, and memes — one world, many entry points.