M4Markets — Social & Campaign Design
Context
Social and campaign design for M4Markets — a global broker and sponsor of the Alpine Endurance Team. Two and a half years inside one brand’s engine-room: key visuals, paid promo, video and a daily stream of social communications. Shown the way it actually happened — as an evolution, from the feed I inherited to the system it became.
My role
Social design system, key visuals, AI-driven hero assets and paid-promo creative, 2024–2026.
Key decisions
- Rebuilt the feed as a system — one grid, one palette, one voice — so a year of posts reads as a single campaign.
- Tied hero assets to the Alpine sponsorship, with an AI production pipeline from first sketch to final render.
- Matched format to job: memes for reach, type for breaking news, reels for product, covers for YouTube.
